Owners and senior executives often wince at the need for doing any type of strategic planning, yet without strategy there cannot be execution. We work with our clients on something we like to call “Practical Strategic Planning.” While there are many definitions of strategy, we think it is best defined this way: creating a vision of the future and managing toward that expectation. Also, because of our focus on the practical, we like to remind our clients that strategy comes from the Greek word “strategos” which loosely translated means “general” as in the military. We like that definition because we work with you to help position your troops effectively and arrange the battlefield to your best advantage. In business, as in war, you can get hurt if you’re outgeneraled by the competition. In short, strategy is a plan of attack. By now, you may have picked up on the fact that strategy is a discipline we’re not just interested in, but also one in which we have significant experience.
The most finely crafted business strategy will never generate any measurable value until it’s put into action and mapped against quantifiable performance objectives. Here’s how we help you create and execute a winning strategy:
- Work with you to co-create a vision into strategic goals, business objectives and operating plans that can be implemented.
- Pressure-test these plans with external feedback from customers, suppliers, competitors and employees to ensure that they are realistic and achievable.
- Convert your plans into operational budgets and metrics that you can use to judge if your firm is on track.
- Work with investors and other stakeholders to collect their input on the strategy and to build confidence to continue to invest in your company for the long term.
- Identify underperforming areas of the businesses and options to improve performance.
- Identify where risks to your strategy could emerge and ways to control these risks.
- Identify achievable growth opportunities that may today fall outside your current operations.
- Conduct employee focus group sessions to find out areas of concern and support for the plan.
- Conduct regular strategy check-ups to ensure your company stays on track.
- Introduce your firm to other clients that may have similar issues to provide peer-to-peer opportunities for strategy input and check-ups.